Nonetheless, filmmakers soon developed strategies to take advantage of this intense fanbase, while codifying the trend into a more lucrative genre, the comic book movie, which appealed to an even wider audience. However, studios were caught off-guard when these comic book fans, empowered by digital media, began to influence the success of these adaptations. The industry managed to meet these challenges by exploiting comics and their existing audiences. It considers the cultural traumas, business demands, and digital possibilities that Hollywood faced at the dawn of the twenty-first century. Through in-depth analysis, industry interviews, and audience research, this book charts the cause-and-effect of this influential trend. From superheroes to Spartan warriors, The Comic Book Film Adaptation offers the first dedicated study to examine how comic books moved from the fringes of popular culture to the center of mainstream film production. This trend, now in its second decade, has blossomed into Hollywood’s leading genre. In the summer of 2000 X-Men surpassed all box office expectations and ushered in an era of unprecedented production of comic book film adaptations. By taking a postmodern approach, the chapter critically interrogates key issues of family and trauma, and reflects on the ideologies present in superhero texts, to examine how they function as a “barometer to measure our real-world figures and. text’s tting” with greater flexibility and complexity, exploring the hero/ villain dichotomy (Sanders, 2006, p. The Umbrella Academy (2019-Present), adapted by Netflix from the comic series of the same name, tackles the superhero narrative by depicting a family of ‘powered’ siblings who band together to prevent the apocalypse. A number of these texts have taken a postmodern approach by imbuing their characters and narratives with ambiguous value systems, while reflecting on discussions of morality, justice, and vigilantism (Kohut, 2014). Contemporary adaptations within the superhero genre have proven to be a lucrative and popular market throughout the entertainment media landscape, particularly on post-television platforms which have allowed for a “more relaxed narrative rhythm and a more cinematic style” (Pagello, 2017, p.
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